Brand Creative Strategist & Communication Executive

Job Description

PAÑPURI

A modern luxury wellness lifestyle brand with roots in Asian holistic wellness approach PAÑPURI spearheads the belief that true holistic wellness is the harmony between inner health and outer beauty. Since 2003, PAÑPURI has offered its customers a quiet pause and a journey forward to discover a better, healthier, more harmonious self. From fragrances to skincare, urban wellness oasis to beach resort spa retreat, PAÑPURI provides nurturing sensorial experiences for the body, mind and spirit, harnessing the power of natural oils and extracts to nourish, transport and transform.

Job summary : Craft stories, shape experiences, spark connections. Collaborate to build a deeper brand connection.

Key Roles & Responsibilities:

1. Brand Champion: Embody PAÑPURI’s values, develop brand guides, and ensure brand consistency
2. Guardian of PAÑPURI’s Narrative: Craft compelling PAÑPURI stories and generate data-driven communication ideas
3. Experiences Creator: Develop high-impact, emotionally engaging customer experiences
4. Visionary Bridge: Craft briefs & presentations, collaborate to bring the brand to life
5. Project Navigator: Manage projects, ensure smooth workflow, and meet deadlines
6. Trend Spotter: Stay ahead of the curved to keep PAÑPURI’s story relevant