Brand Storyteller & Content Architect

Job Description

PAÑPURI

A modern luxury wellness lifestyle brand with roots in Asian holistic wellness approach PAÑPURI spearheads the belief that true holistic wellness is the harmony between inner health and outer beauty. Since 2003, PAÑPURI has offered its customers a quiet pause and a journey forward to discover a better, healthier, more harmonious self. From fragrances to skincare, urban wellness oasis to beach resort spa retreat, PAÑPURI provides nurturing sensorial experiences for the body, mind and spirit, harnessing the power of natural oils and extracts to nourish, transport and transform.

Job summary : As a Brand Storyteller & Content Architect, you will reponsible for develop engaging social media posts and marketing materials with your unique voice all aligned with brand guidelines and strategies.

Key Roles & Responsibilities:

1. Craft captivating content: Develop engaging social media posts, website copy, and marketing materials with your unique voice, all aligned with brand guidelines and strategies
2. Shape content strategy: Research trends and audience interests, proposing content ideas that resonate with the brand
3. Analyze content performance: Master content analytics tools and partner with the team to analyze results, brainstorming creative ways to boost engagement and reach
4. Lead research initiatives: Own specific research tasks, present your findings and recommendations, influencing data-driven content creation
5. Collaborate for brand consistency: Work closely across departments, ensuring consistent brand messaging with your valuable ideas