Digital Marketing Executive

Job Description

SOHO Hospitality

Founded in 2010, Soho Hospitality is a Bangkok based integrated creative studio & restaurant group delivering compelling hospitality experiences from concept to design, development and management.

Since 2016 Soho Hospitality has been listed as the preferred designer for Accor, Marriott International, IHG, Minor, Dusit, Centara, Taj and other leading hospitality companies.

JobDescription:

Objectice:

We are seeking a highly motivated and detail-oriented Digital Marketing Executive to join our dynamic

marketing team at S a y S Social Media Agency and Soho Hospitality Brands. Reporting directly to the Assistant Digital Marketing Manager, the Digital Marketing Executive will play a crucial role in developing and executing

digital marketing strategies to drive brand awareness, engagement, and revenue growth across various digital platforms

• Data Analytics:
• Utilize analytics tools to track and analyze digital marketing performance metrics. Generate insightful reports to measure the effectiveness of marketing campaigns Identifv trends and opportunities for optimization based on data analvsis.
• Social Media Paid Ads:
• Plan, execute, and optimize paid advertising campaigns across various social media platforms. Develop targeting strategies to reach specific audience segments.
• Monitor campaign performance and adjust strategies as needed to maximize ROl.
• Online Reputation Management:
• Monitor online reviews and feedback across review sites and social media channels.
• Implement strategies to enhance the company’s online reputation and manage customer feedback effectively.
• Respond promptly to customer inquiries and concerns in a professional manner.
• Website Management:
• Collaborate with the marketing and design teams to maintain and update the company’s websites Ensure website content is up-to-date, relevant, and optimized for SEO.
• Implement best practices for website usability and user experience.
• SEO (Search Engine Optimization):
• Conduct keyword research and analysis to optimize website content for search engines. Implement on-page and off-page S O strategies to improve search engine rankings. Stay updated on SEO trends and algorithm changes to adapt strategies accordingly.
• SEM (Search Engine Marketing) and Google Ads:
• Develop and execute paid search campaigns using Google Ads and other SEM platforms. Conduct kevword research, create ad copy, and manage budgets to maximize ROl.
• Monitor campaign performance, conduct A/B testing, and optimize campaigns for better results.

Qualification Requirements:

• Bachelor’s degree in Marketing or related field.
• 2-4 years of digital marketing experience.
• Proficient in Google Analytics, Google Ads, Facebook Ads Manager.
• Strong SEO, SEM, and social media skills.
• Experience with website management (WordPress) and basic HTML/CSS.
• Excellent analytical, communication, and project management skills. Detail-oriented, adaptable, and customer-focused.
• Knowledge of online reputation management and current digital marketing trends. Relevant certifications (Google Ads, Google Analytics) are a plus.
• Excellent communication in English.