Head of Marketing

Job Description

SIWILAI & Import Brand

มัลติแบรนด์คอนเซ็ปสโตร์ของไทย ที่ก่อตั้งขึ้นจากความต้องการร่วมสืบสานความเป็นไทย และเป็นส่วนหนึ่งของการเปลี่ยนแปลงเข้าสู่สังคมที่ทันสมัย ผ่านการริเริ่มสร้างสรรค์สิ่งใหม่ ๆ โดยแรงบันดาลใจหลักของแบรนด์ จากวิวัฒนาการของประเทศไทย

Responsibilities:

• Lead All Marketing Strategy / Plan and Work Direction for SIWILAI both Retail (Multi brands / Mono brand) and Social Club (F&B) department for both Macro and Micro view to achieve the highest sales, traffic and awareness performances that align with SIWILAI’s positioning, objectives and targeted customers
• Initiate and Deliver new creative ideas, tactical campaigns and work strategy for all marketing campaigns in order to achieve campaign objectives and KPIs especially for Sales, Traffic and Awareness
• Able to provide marketing directions that match with campaign’s objectives and KPIs while able to make decision and provide solutions for all tasks and campaigns to management and team members
• Oversee and Monitor all team member’s performances and make sure all team member deliver and take care of all tasks at their best efforts
• Manage and Co-ordinate with both International partners, Outsource and Internal Team
• Budget Control
• Team Management

Qualifications:

• Strong background and work experiences in Marketing, Retail Business, Fashion Brands, Creative Agency
• Deep knowledge in Marketing / Brand Management, PR and Creative fields
• Have a creative mindset with excellent in taste and reference that match with SIWILAI’s positioning and targeted customer
• Proven records of success Marketing campaigns from previous work experiences
• Strong leadership quality
• Detail oriented and KPIs driven
• Have a critical / analytic and creative mindset and able to adjust themselves into different work tasks and functions
• Able to work in multitasking functions and can work under pressure